Paris is a major European city and a global center for art, fashion, gastronomy and culture. The city has a timeless familiarity for first-time and frequent visitors, with instantly recognisable architectural icons, along with exquisite cuisine, chic boutiques and priceless artistic treasures.
Located in the north of France on the river Seine, Paris has the well deserved reputation of being the most beautiful and romantic of all cities, brimming with historic associations and remaining vastly influential in the realms of culture, art, fashion, food and design. Dubbed the City of Light and Capital of Fashion, it is home to the world’s finest and most luxurious fashion designers and cosmetics.
Parisians are synonymous with style, and fashion shopping is the city’s forte. Paris remains at the forefront of international trends, and browsing emerging and established designer boutiques and flagship haute couture houses is a quintessential part of any visit. You’ll also find uberhip concept stores, quirky homeware shops, and resplendent art nouveau department stores, along with a trove of vintage shops and flea markets, atmospheric bookshops (including the dark-green bouquiniste stalls – secondhand bookshop – lining the riverbanks), adorable children’s wear and toy shops, art and antique dealers, venerable shops selling state-of-the-art professional cookware, and, of course, gourmet food and wine shops galore.
It’s hard to enjoy Paris holidays without spending solid time wandering around a museum or two. And since this city has more than you can count on all your fingers and toes, snag one of our Pari s car hire deals and cruise over to a few: